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24 May 2016

Chelsea agree £60m a year kit sponsorship deal with Nike

Chelsea have agreed a new £60m-a-year kit sponsorship deal with global manufacturers Nike. Last week the Blues announced plans to cut their partnership with adidas short by six years, a mutual agreement that would cost the Stamford Bridge outfit inexcess of £40m in compensation.
With adidas Chelsea were earning £30milion-per-annum, a partnership that has run from 2006: 'Chelsea Football Club can confirm we have mutually agreed with adidas to end our longstanding partnership at the end of the 2016/17 season,' read a statement on their website.

'Having begun our relationship in 2006, we would like to thank adidas for their fantastic support and cooperation over the past 10 years.'
In a swift switch to one of adidas' biggest commercial rivals, Chelsea have doubled their kit sponsorship income with a deal set to be worth £60m-a-year, the Telegraph claim.
It is thought Chelsea's Russian born director orchestrated the deal Marina Granovskaia which could run for 10 years earning the club £600m.
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